Site adds a new dimension to the Twitter conversation

ClickableNow, which launched in July from Shift Communications and Whitley Media, helps consumers make their Twitter backgrounds "clickable."

What: ClickableNow, which launched in July from Shift Communications and Whitley Media, helps consumers make their Twitter backgrounds "clickable." By allowing visitors to click straight through to a Web site or e-mail address, the service makes interacting outside of Twitter easier.

For the time being, there is one drawback: Twitter users must also be using ClickableNow in order to view and click on the links.

How: The site works particularly well with Twitterers who have designed their own backgrounds that include images or text that can be made clickable using the service. Users must first install a browser add-on and then log into their Twitter account.

"There isn't any coding involved," explains Bobby McDonald, a new media specialist at Raleigh, NC-based MMI PR. "On your background, you can draw a box around the words, text, or picture that you want to link."

Why: Clients and consumers looking at a company's or brand's Twitter page can easily click through to learn more.

"People tend to have very elaborate and professional backgrounds, but they are static," says Joseph Miller, product manager for Business Wire's EON product, who handles its Twitter account. "The odds of someone looking at your background and hand-typing in your URL are pretty low."

Miller was also able to include a tracking code to see click-throughs in Google Analytics. While the sample size was small, he did see several people go to the site and noticed their tendency to stay longer than other visitors.

Who: MMI PR plans to in-troduce ClickableNow to its clients, McDonald says.

"We help our clients manage Twitter accounts and we test out stuff on our account first," he says. "It's worked great for us."

Scott Gulbransen, senior manager of PR and social media for Intuit, also uses the service for his Twitter account, where he links to the Web site for Intuit brand TurboTax and his Intuit e-mail address.

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