More entertainment marketing using MySpace

In our January issue, I wrote about how MySpace is reclaiming its relevance with entertainment branding and another new movie recently took advantage.

In our January issue, I wrote about how MySpace is reclaiming its relevance with entertainment branding and another new movie recently took advantage. Avatar, which has brought in more than $1 billion worldwide since its opening on December 18, used MySpace to live-stream its Red Carpet at the premiere on December 16. MySpace was also the home for the premiere of Leona Lewis' song "I See You," from the film.

Meanwhile, bands and musicians are still flocking to the site, according to the Salt Lake Tribune:

"Band members of the Salt Lake City-based Fictionist spend time on social-networking sites, like Facebook and Twitter, yet the benefits of MySpace make it still vital for the band, said keyboardist Jacob Jones.

When venues search for bands to book, they look at the bands' MySpace sites first, Jones said. In addition, streaming songs and videos is easier on MySpace, and when the band's new album comes out in late January, the musicians plan to customize their MySpace page to match the design of the album cover."

Will this success with entertainment start attracting other industries and more consumer packaged goods to MySpace? Let us know what you think.

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