Everyone is hoping that 2010 is a better year, but we shouldn't forget that 2009 was a big year for the practice of public relations. PR elected a new president who understood both the power of media, as well as the power of the people. PR guided scared consumers through a challenging year to help them find jobs, solutions, and advice. PR helped say goodbye to many legends and bring to light everyday heroes. Some forgot to call their PR team when things got tough and paid a big price.
We made it through the year and PR is stronger than ever. It is part of the reason I love this business. We can make things better in so many ways. Many agencies turned their non-billable time into charitable crusades that collectively raised millions of dollars for countless causes.
In an “It's a Wonderful Life” kind of thought, the bright side of this crash might be that “investment banker” and “Wall Street trader” are no longer dream jobs, and instead, many of our brightest might return to medicine and research to make a difference in the lives of others for generations to come.
This is the year of potential and hope. In 2009, we proved that we are tougher than we thought, and as an industry we are better for it. This is the year that PR took over social media and truly led the conversation online and off. Our industry should remember 2009 as being more than “just fine” and look to 2010 to jump ahead again.
So one more time, all together now, Happy New (and old) Year!
Tom Coyne, CEO, Coyne PR