Buzz around Jay Leno and his talk show is building as it has been reported that the host of The Jay Leno Show will move his much-publicized prime time show back to his original late-night slot after the Olympics. This means Tonight Show replacement Conan O'Brien will return to his slot post-Leno or leave the network entirely. Leno joked about the rumors on his show last night. The Los Angeles Times reports:
Although Leno is on board with the plan, O'Brien has not yet signed on and that needs to be resolved before the network can make it official, sources said.
The network's flip-flop is being driven in large part by complaints from NBC affiliates across the country who have lost viewers and advertising revenue because of Leno's performance in the 10 p.m. slot. The imminent move also highlights the fourth-place network's difficulty in reviving its anemic prime-time lineup at a time when a majority stake of the company is in the process of being sold from parent General Electric Co. to cable giant Comcast Corp.