BackBay opens New York office

NEW YORK: BackBay Communications, a strategic marketing and PR firm focused on the financial services sector, has opened a New York City office.

NEW YORK: BackBay Communications, a strategic marketing and PR firm focused on the financial services sector, has opened a New York City office. Jen Dowd, director, will manage the new office, which will provide PR and marketing services. BackBay's clients include the Association for Corporate Growth, Grant Thornton LLP`s Private Equity, Public Policy and Capital Markets groups, and Karen Clark and Company. The agency is based in Boston.

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