Hispanic PR industry begins industry census

LOS ANGELES: The Hispanic PR Association (HPRA) and the Hispanic PR Blog are launching a census of their own to measure the size of the Hispanic PR industry.

LOS ANGELES: The Hispanic PR Association (HPRA) and the Hispanic PR Blog are launching a census of their own to measure the size of the Hispanic PR industry. The four-month campaign kicked off on January 12, and will survey anyone, Hispanic and non-Hispanic, who spends at least 30% of their time in the US Hispanic PR or social marketing work. The survey can be accessed online.

"We haven't known the size and strength of the industry before," said Manny Ruiz, founder of Hispanic PR Wire and co-publisher of the Hispanic PR Blog. "There is an opportunity for us to truly unite the industry and have year-to-year data that charts growth."

The results from its census will be revealed at the upcoming Hispanic PR and Social Marketing Conference in Dallas on May 10 to 12. A 16-member advisory board, with representatives working in Hispanic marketing from in-house communicators and agencies alike, is working with HPRA and the Hispanic PR Blog to spread the word of the census.

The organizations are using social media such as Twitter and Facebook, doing traditional media outreach to trades, Hispanic media, and blogs, and going directly to PR professionals to spread the word. The timing of the Hispanic PR Census is no coincidence either, Ruiz said.

"We are on the eve of the actual real Census. There is an increasingly strong focus on Hispanic PR and it's only going to double when that data comes out," he said. "We need to show the industry where we are and where we're not."

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