Ochman reports to Proof Digital CEO Jay Leveton.
NEW YORK: Burson-Marsteller's Proof Digital Media hired B.L. Ochman as an MD. In her new role, Ochman will work to grow the agency and will counsel companies on integrating social media into marketing and communications. As an independent consultant, Ochman has coached corporations on social media strategy, including IBM, McGraw-Hill, Ford Motors, and Meijer. She will continue to write her What's Next Blog, where she posted about the new position and is crowdsourcing a potential title.