Barbara's Bakery hires FH

PETALUMA, CA: Barbara's Bakery, an all-natural foods company, has hired Fleishman-Hillard as its AOR.

PETALUMA, CA: Barbara's Bakery, an all-natural foods company, has hired Fleishman-Hillard as its AOR. FH was hired to help the company with a new branding initiative in 2010. The account will be managed by the Sacramento office and the scope of work includes ongoing media relations, social media, web support, and event management. Barbara's parent company, Weetabix North America, also signed on FH Canada as AOR to support community outreach and media relations programs.

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