Animal Planet shares plans for Vegas snake stunt

In our January Launch Pad, I wrote about Animal Planet's new show, Wild Recon, which debuted on January 4, and the network released more details about an upcoming PR stunt.

In our January Launch Pad, I wrote about Animal Planet's new show, Wild Recon, which debuted on January 4. The network released more details about the upcoming PR stunt discussed in the piece: Venom in Vegas. From Sunday, January 17 to Tuesday, January 26, Schultz will live in a glass enclosure with 100 snakes set up on the Strip, in front of O'Sheas Casino and across from Caesars Palace.

Schultz will start with 50 snakes in his "house," and will add five new ones a day. He also won't know the species until he opens his daily snake delivery. A daily update will be broadcast online at AnimalPlanet.com and the whole event will be packaged into a TV special to air on February 9. I'm already starting to get the creeps.

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