Equitrac hires Lotus as AOR

NEW YORK: Equitrac, which provides print management and cost recovery solutions, hired Lotus PR as its AOR.

NEW YORK: Equitrac, which provides print management and cost recovery solutions, hired Lotus PR as its AOR. Lotus will manage the company's PR efforts in 2010, build Equitrac's brand recognition, oversee media and AR, and manage a thought leadership program.

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