Sports companies no longer as lenient with endorsers

Adidas dropped NBA star Gilbert Arenas after the Washington Wizards player pleaded guilty to felony gun charges on January 15, USA Today reported.

Adidas dropped NBA star Gilbert Arenas after the Washington Wizards player pleaded guilty to felony gun charges on January 15, USA Today reported. "The move demonstrates the short fuse that Madison Avenue now has with wayward athletic endorsers," the article stated.

Arenas, who has been working with Adidas since 2003, was also suspended indefinitely, without pay, from the NBA for possession of a gun at a NBA arena. And, in other embattled sports professional news, Nike is launching a new line of golf clubs without help from Tiger Woods.

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