Debunking the Myths about B-to-B Social Media Marketing

Hype creates myths, and few marketing concepts have generated as much hype as social media. In this webcast, three industry experts cut through the clutter and debate prevailing myths about B-to-B social media. In the process, the webcast will explore the role professional journalists play in social media campaigns and why many marketers need to reset expectations around social media ROI.

Sponsored by Schwartz Communications

Date: Wednesday, February 10, 2010
Time: 12pm est/9am pst

Hype creates myths, and few marketing concepts have generated as much hype as social media. In this webcast, three industry experts cut through the clutter and debate prevailing myths about B-to-B social media. In the process, the webcast will explore the role professional journalists play in social media campaigns and why many marketers need to reset expectations around social media ROI.

Featured speakers
Amy Black, senior marketing communications manager, Kadient
Paul Gillin, writer, author, and social media consultant
Ross Levanto, VP, Schwartz Communications

Moderated by
Erica Iacono, executive editor, PRWeek

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