Jersey Shore leverages social media

MTV's uber-popular show Jersey Shore owes some of its success to social media, with its presence on Twitter and activities such as a Jersey Shore nickname generator online.

MTV's uber-popular show Jersey Shore owes some of its success to social media, with its presence on Twitter and activities such as an online Jersey Shore nickname generator.

The show has reportedly been picked up for a second season, so MTV will have to come up with new ways to gain momentum online for Snooki, The Situation, and crew. Clickz reports that MTV is already planning to launch an iPhone app for the show. Will it tell you which bars and clubs are best for fist-pumping? Or "how to spot a guido"? Meanwhile, an unofficial app has already hit the Web.

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