VisitEngland, England's new tourism arm in the US, wants to convince Americans to fly across the pond and experience all of its cultural wealth. You may be thinking that the campaign is centered around the charming fuzzy hat guards, royalty, green hills, English tea... Well, you're all wrong. It's English food! And by English, I don't mean Indian or Thai.
To those familiar, English cuisine is synonymous with dry carbs. Nonetheless, this initiative could shed light on a less obtrusive sector of English cuisine from that cold and wet mass of land a meager six-hour flight away.
According to an e-mail from Emma Thomas, media relations manager at VisitEngland, the goal is "to promote culinary England and the country's widespread focus on seasonal and locally sourced produce - also known as the 'farm to table,' or what we are calling 'gate to plate' movement."
The organization tapped renowned English chefs in New York City to attend an upcoming event and share stories related to their culinary experiences. It'll potentially leverage the chefs' recommendations to develop press trip itineraries for media.
The effort may also present an opportunity to collaborate with a broadcast outlet such as the Food Network, Thomas noted.
Could there be more to English cuisine than international flair, shepherd's pie, and biscuits? We shall see.