International Cricket Council issues RFP

DUBAI, UAE: The International Cricket Council (ICC) issued an RFP for an official marketing, communications, advertising, and media agency for the ICC Cricket World Cup 2011.

DUBAI, UAE: The International Cricket Council (ICC) issued an RFP for an official marketing, communications, advertising, and media agency for the ICC Cricket World Cup 2011. The event is set to take place from February to April 2011 in India, Sri Lanka, and Bangladesh. The deadline for proposals is February 22, 2010, with a decision expected by the end of March 2010. The selected agency will be expected to provide an integrated strategic marketing plan, advertising campaign, PR plan, experiential events, government initiatives, CSR programs, and media planning, among other tasks.

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