WASHINGTON: The Department of Health and Human Services (HHS) posted a notice that it plans to hire a firm for a campaign that will raise awareness about protecting personal health information and health technology, according to a federal filing. It is a Recovery Act contract.
The two-year campaign is a mandate of the Health Information Technology for Economic and Clinical Health Act. It will target consumers, patients, and healthcare providers through paid and earned media and grassroots. The firm is tasked with developing strategy, messaging, materials, media relations, activities and speaking events, and online outreach.
Interested vendors include Young & Rubicam, Ketchum, and Fenton Communications, according to the database.