If you're a tech nerd, an Apple nerd, or anyone that might care about the future of how consumers will access content (e.g., publishers, marketers), then you might have tuned in to Steve Jobs' unveiling of the latest Apple device: the iPad.
Rampant speculation about what the mystery product would be prior to Wednesday's press conference no doubt served the Apple brand well as excitement for the suspected tablet grew. Few companies can get away with such secrecy without offending its fans, but Apple continues to serve up winning products, thus granting it a pass. Jobs' presentation, which kicked off at 10am from San Francisco, was furiously tweeted; live blogged by tech-focused sites like Gizmodo and Engadget; live streamed at Ustream and elsewhere; and covered to the hilt by mainstream news sites as well.
One site, TabletTweets, tracked the number of tweets that mentioned various words like "iPad," "Apple," and "tablet," into the thousands.
Fans and critics of the new device immediately emerged, which Apple would have anticipated and it surely has a contingency plan for addressing various points of the naysayers. But, it's unlikely it could have predicted the general dismay with which the public greeted the unfortunate moniker bestowed on the device.
Conjuring up images of feminine sanitary napkins (Maxi, Always, o'my), some ridiculed Apple for not thinking through the naming process. "Women mock the iPad, calling it iTampon," reads the Los Angeles Times headline. And indeed, "iTampon" quickly became the No. 2 trending topic in Twitter.
Can we expect obstinate Apple silence on the issue? A rename? None of the above?