Those of us who find football relatively dull have another reason to tune in to the Super Bowl, aside from the funny commercials, controversial Tebow ad, and a chance to witness a halftime wardrobe malfunction. New Orleans and Indianapolis art museums are leveraging the Super Bowl hype via a bet that originated on Twitter.
USA Today reports:
If the New Orleans Saints win, the Indianapolis Museum of Art will lend The Fifth Plague of Egypt by 19th-century landscape painter J.M.W. Turner to the New Orleans Museum of Art for three months.
Apparantly, an arts blogger suggested the bet which then came to life when Indianapolis museum director Maxwell L. Anderson started a Twitter and e-mail bidding war with New Orleans' John Bullard.
This is way more fun than an ad controversy surrounding a faith-based organization and gay dating site, and it could be the start of a larger tourism PR effort for both cities.