Michelle Obama announced her campaign to fight childhood obesity this week, triggering support from industry and government agencies.
The White House said the "Let's Move" campaign will include public and private partnerships that will work to communicate with parents and families on healthy eating and physical activity. The campaign also launched a Web site, Facebook page, Twitter feed, and blog while PSAs are expected in the coming weeks.
The Wall Street Journal notes:
Officials say that despite years of new regulations, the government still lacks an effective strategy to tackle the issue. One problem is that messages about avoiding unhealthy food tend to turn off Americans.
The multifaceted campaign is expected "to do for healthy eating and exercise what the government's anti-smoking campaign did in the 1960s: change how people think about their health," according to USA Today.