The coalition, which launched the campaign in late January, also generated news this week after three of its members companies -- BP, Caterpillar, and ConocoPhillips – declined to renew participation.
Brian Hertzog, director of corporate affairs for Pacific Gas & Electric and co-chair of US Cap's communications committee, said the departures wouldn't affect plans for the alliance.“There is an ebb and flow with the membership,” he said. “This is not something that is in any way changing the direction that we're heading.”
US Cap is an alliance of corporations and climate environmental groups that support legislation that would reduce greenhouse gas emissions, such as cap-and-trade legislation. Member companies include Shell, the Environmental Defense Fund, General Motors, and Johnson & Johnson.
The integrated campaign is being supported by Outreach Strategies, a public affairs firm founded in August 2009 by former executives at Widmeyer Communications. Outreach Strategies is the AOR for the alliance.
Tad Segal, partner at the firm, said that messaging for the campaign is focused on job creation and the economy, with a concentration on key states like South Carolina and Arkansas. He also cited the 2009 focus on healthcare reform and the recent Congressional elections as reasons for the campaign.
“There's been a lot of uncertainty about what is on the legislative calendar and agenda,” he said. “US Cap has been working for more than three years now to make it very clear that there is strong business and environmental support for enacting climate legislation.”
He added that the campaign is structured around several events, including the State of the Union address in January and a February 9 campaign event, where CEOs of members companies met with members of the administration and Congress and participated in an SMT.
“The CEOs really are the lead voices for the organization,” said Hertzog. “They've been very active, both in terms of talking with press and with Congressional leaders in Washington and also reaching out in key states.