LaunchSquad opens Boston office

BOSTON: LaunchSquad has opened a Boston office, with Mike Farber as GM of the new endeavor. Farber joins LaunchSquad after serving as a SVP at Schwartz Communications, where he worked with LaunchSquad's founders in the late 1990s. The agency's recent East Coast wins include Crisp Wireless, Diapers.com, Radian6, SeatGeek, and TowerStream. In December, the agency hired Todd Barrish as MD of its New York operations.