It seems we're not the only ones that get fed up with a lack of response to requests for comment from Apple. An Adobe customer relations manager and blogger John Dowdell spoke up about what he sees as a flawed communications policy coming from Cupertino, land of the beloved Mac computers, iPhone, and the not-yet-market-tested iPad. H/t to Information Week which picked up on the blog post from Dowdell. The outlet noted the “rocky relationship” between Adobe and Apple:
Since the launch of the iPhone, the relationship has deteriorated as it has become clear that Apple doesn't want Adobe's Flash platform on the iPhone.
With Apple's iPad announcement, that conflict has become more public.
But let's look at some of Dowdell's suggestions from his blog. They include reducing secrecy and the use of unnamed sources, letting employees speak more often, and a plea to "can that 'controlled leak' strategy." All general best practices in PR.
Apple enjoys immense popularity and it continues to produce successful products and rake in profits, so perhaps it believes taking such steps aren't necessary. But as Google is learning, the bigger you get, the more varied the issues and your stakeholders become, and suddenly you wish you had spent time building better external relationships.