Habits: Paul Taaffe, chairman and CEO, Hill & Knowlton

Hill & Knowlton CEO Paul Taaffe discusses his love of coffee, his first PR job at Unilever in Sydney, and mentor Howard Paster.

Morning ritual: It's pretty simple, really. I drink coffee and more coffee. That is followed by reading and more reading.

Required reading: I like to get my information from various sources across the ideological spectrum. I'll read through The New York Times, The Economist, and the Huffington Post, but also Politico, Drudge Report, The Wall Street Journal, The Financial Times, The Sun, and Fortune.

First PR job: I started out in house in the Unilever corporate communications department down in Sydney.

Proudest career achievement: I'd like to think I'm still too young to name one definitive experience!

Most regrettable career moment: You never want your client to think you have lost your sense of direction. Unfortunately, I once sent that exact impression to the chairman of Unilever when I got completely lost driving him to catch his flight.

Best career advice you've ever given: Concentrate on what you like doing and are good at. Then do it.

Favorite city to travel to for business: That's really a tough one. I think these four cities are particularly beautiful: London, San Francisco, Dubai, and Shanghai (pictured).

Most distinct aspect of your personal office: I have an exceptional view of the East River. It's very New York.

Person to call when you're in a crisis: If I had to look outside of Hill & Knowlton's network, I would turn to our former chairman and CEO, Howard Paster (currently EVP of PR and public affairs at WPP Group). Another person I would seek out is our former international VP, Peter Osgood (currently a partner at Osgood O'Donnell & Walsh).

Mentor: Howard Paster has offered excellent counsel and advice throughout my career.

Ideal job, if not in PR: My ideal job is right here, so I'd really have to give that a think.

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