Before he was VP of corp comms for GE

Gary Sheffer, the subject of our March Newsmaker, spent several years in journalism and politics before joining the ranks of corporate communications.

Gary Sheffer, the subject of our March Newsmaker, spent several years in journalism and politics before joining the ranks of corporate communications. Sheffer reported at the Albany Times Union and Hudson Register Star before working as a press aide for New York governors Mario Cuomo and George Pataki.

"I'm a journalist by training," he told PRWeek. "I started my career in small town newspapers in New York State for about 10 years. I was a journalist and then I went to work for government in communications. Before I came to GE, I worked for George Pataki doing press, mainly focused on environmental issues for the governor, but doing some campaign work as well."

"He was working for the administration of George Pataki in the state of New York, focused on the environment and, at the time, we had some issues around the Hudson River and a couple environmental issues in GE, so we needed someone with Gary's expertise," said Beth Comstock, GE's CMO, explaining why she hired Gary 10 years ago. "I think, if you just fast forward to where we are with something like Ecomagination, it shows you how the company has grown, has evolved in terms of communication. It's opened us up, we're dealing with NGOs, part of policy discussions, in a way that I don't think any of us ever would have imagined 10 years ago."

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.