E-mail marketing firm ExactTarget acquired CoTweet, the Twitter tool that we featured in our Domains section in November. CoTweet allows multiple users to access corporate Twitter accounts, coordinating and organizing those involved in corporate communication, and is used by companies including PepsiCo and Sprint.
"By combining the power of ExactTarget and CoTweet, we can provide businesses a complete solution to tie together all forms of interactive communications and drive deeper customer engagement online," said ExactTarget CEO Scott Dorsey in a statement. Mashable reports:
While perhaps not a widely known name in the social media space, ExactTarget is a major player in email marketing, generating $114 million in revenue for 2009. The company has also raised a massive $140 in venture capital, most recently securing $75 million this past December.
Meanwhile, CoTweet has made waves as one of the first enterprise players in the Twitter space. After starting out as a free beta, the company began charging $1500/mo for its tools late last year. Now, the company will join forces with a much larger outfit that can push its software to an existing base of customers.