BOSTON: Carol Cone will step down later this month as chairman of the firm she founded 30 years ago. Cone's firm built its reputation on consumer marketing and helping corporations and organizations build cause branding and corporate responsibility initiatives. Clients have included the American Heart Association, Timberland, Avon, and ConAgra Foods.
Jens Bang, CEO since 2005 and president since 1999, remains as CEO. “Carol is an entrepreneur who successfully blended business strategy, social needs, and a strong personal passion, and we will always be grateful for the pioneering contribution she made,” Bang said in a statement. “We are building on that strong foundation today.”
“I wish them the greatest success,” said Cone, who will depart March 31. “I've known Jens for years; he's done a wonderful job of leading things.”
Cone, who will move back to her native New York, said she is considering a “number of opportunities” at this time. She spent the last year engaged in speaking opportunities, and in a note to colleagues cited her meeting with the Dali Lama as a source of inspiration for new ventures. “I want to do more,” she told PRWeek, explaining her continued interest in corporate responsibility.
A book she authored with three others, including current Cone VP Anne Erhard and former Cone staffer Kristian Darigan Merenda, will be released in September by John Wiley and Sons.
Omnicom acquired the Boston-based firm in 1999, retaining both Cone and Bang as the leadership structure.
The agency also announced several new hires, including two who are rejoining Cone after earlier stints with the firm. Patricia Hurley rejoins as SVP for her third tenure with Cone where she will lead its American Cancer Society account. She most recently worked at Cause Consulting. The agency also added VP Heather Mulcahy Breslau who had worked in its cause branding group in prior years, and Chris Mann, formerly of New Balance's brand marketing group, as a director.