The Food and Drug Administration (FDA) issued another round of letters to industry, warning food manufacturers such as Nestle and Dreyer's about misleading labels on packaging.
In the March 3 letters, the federal agency said it planned to propose new calorie and nutrient labeling for food packaging while Commissioner Margaret Hamburg also noted the relevance of correct packaging information due to the obesity rates in the US.
The Wall Street Journal writes:
The crackdown is a shot across the bow of the food industry. The Obama administration has made a priority of encouraging Americans to eat more healthfully. Regulators are scrutinizing food marketing amid concerns about links between diet, obesity and disease.
A professor at New York University told the Los Angeles Times that the crackdown on food package labeling is a shift from the "relatively permissive stance" over the last 15 years.
General Mills was sent a warning letter in May 2009 about health claims on its Cheerios packaging, while Nestle received letters in December 2009 about health claims the company had made for its Juicy Juice products and Boost Kid Essentials Nutritionally Complete Drink.