Reebok comes to aid of Canadian hockey star

Reebok is helping a Canadian Olympic star relocate his stolen (or lost?) hockey gear.

Reebok is helping a Canadian Olympic star relocate his stolen (or lost?) hockey gear. Sidney Crosby, the Canadian ice hockey player who scored the winning goal in overtime to defeat the US 3-2 this February in Vancouver, wants his gold-medal winning stick and glove back. Reebok Canada has stepped in to help him do just that.

The sports apparel and equipment supplier is offering a $10,000 award - no questions asked - for the return of Crosby's items. It also set up a hotline, and is generating a few headlines. From Yahoo News:

The equipment disappeared after the hockey star tossed his stick and ripped off his gloves to celebrate Canada's Olympic victory.

"The stick and glove are priceless," said Len Rhodes, vice president and general manager for Reebok Hockey CCM. "There's absolutely no substitute for that exact stick and glove…

“He's been a very close partner of ours and a member of the Reebok hockey family," said Rhodes. "We just wanted to do what we thought was right."

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