From Foe to Friend: Turning online critics into brand ambassadors

With myriad ways for consumers to share their opinion about brands online, there is more opportunity than ever for a single critic to have an amplified voice in the conversation—and a detrimental effect on a brand. But these critics can represent an opportunity to change perception and therefore influence important segments of consumers. This webcast will feature advice from companies that have been able to address and engage their critics successfully, essentially transforming them into brand ambassadors. Sponsored by Waggener Edstrom

Sponsored by Waggener Edstrom  

Date: Tuesday, March 30, 2010
Time: 12pm est/9am pst

With myriad ways for consumers to share their opinion about brands online, there is more opportunity than ever for a single critic to have an amplified voice in the conversation—and a detrimental effect on a brand. But these critics can represent an opportunity to change perception and therefore influence important segments of consumers. This webcast will feature advice from companies that have been able to address and engage their critics successfully, essentially transforming them into brand ambassadors.

Featured speakers:

Stacey Ellis, director of public relations, Kimpton Hotels

Jennifer Houston, SVP and global lead, WE Studio D

Molly McKenna Jandrain, external communications manager, McDonald's USA

Kelly LaVaute, social media manager, Quicken Loans

Moderated by:

Erica Iacono, executive editor, PRWeek

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