MySpace co-presidents talked to USA Today about the struggling social network's ambitious rebranding. As expected, they are betting on MySpace's entertainment success to buoy the brand as it faces competition at nearly all other turns.
"There is a pulse of pop culture on MySpace," says [co-president Jason] Hirschhorn, a former MTV executive. "It is the place where 100 million people congregate, and hundreds of thousands sign up every day,"
As PRWeek already reported, the piece notes MySpace's new mantra of "discover and be discovered," calling it "a fancy way of saying it wants to be the online venue to find new friends, movie trailers, little-known bands and social games."