Ogilvy hires Coyle, Severenko for healthcare practice

NEW YORK: Ogilvy PR Worldwide added two senior staff to the firm's healthcare practice, tapping Mary Coyle as SVP of healthcare media relations and Larissa Severenko as SVP of healthcare.

NEW YORK: Ogilvy PR Worldwide added two senior staff to the firm's healthcare practice, tapping Mary Coyle as SVP of healthcare media relations and Larissa Severenko as SVP of healthcare.

Coyle, former SVP and director with Euro RSCG Worldwide PR, started March 8. She is responsible for leading Ogilvy's healthcare media relations. Severenko, most recently a VP of global health at MS&L Worldwide, is helping manage the firm's female health business. She started March 10 after nine years with MS&L.

Coyle, who worked at MS&L before joining Euro, and Severenko report to fellow ex-MS&L coworker, Monique da Silva, EVP and head of the North America healthcare practice.

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