I've been at PRWeek for almost two years now, so I remember writing about or hearing about almost all of the campaigns from last night. We put Ikea's Oval Office promotional event as a photo slot in a past issue, and the campaign won in the promotional event category. Edelman and Schering-Plough's Don't Blow It campaign was featured as a Digital Campaign of the Month and also received honorable mention in the healthcare campaign of the year category. I also laughed remembering when McAfee got lots of buzz for naming Jessica Biel the "most dangerous celebrity" during its Internet security campaign, which won global campaign of the year.
Also, I've worked with (or at least e-mailed) all of the winners of the agency categories—GolinHarris, Emanate, Lambert, Edwards & Associates, and Catalyst PR—and it was great to see Kim Sample and the rest of Emanate celebrate their big win.
After working on a project (or in my case, an article), we sometimes leave it behind and forget about it. But the PRWeek Awards give us a chance to remember the fun work done in the industry over the past year and celebrate everyone's hard work. Congratulations to all the winners!