State department to build public affairs staff

The State Department plans to create seven deputy secretary positions as part of an effort to counter negative media coverage of the US, said Under Secretary of State for Public Diplomacy and Public Affairs Judith McHale.

The State Department plans to create seven deputy secretary positions as part of an effort to counter negative media coverage of the US, said under secretary of state for public diplomacy and public affairs Judith McHale. According to The Washington Times, one of the new positions will be an assistant secretary for international media support, a position that will report to PJ Crowley, assistant secretary for public affairs.

McHale spoke to the Senate Foreign Relations subcommittee on March 10:

In this information-saturated age, we must do a better job of framing our national narrative. We must become more proactive and less reactive ... Increasingly, our opponents and adversaries are developing sophisticated media strategies to spread disinformation and rumors, which ignite hatred and spur acts of terror and destruction.

... These officers will be responsible for ensuring that a public-diplomacy perspective is incorporated as part of senior policy deliberations and for coordinating all our public-diplomacy initiatives throughout their respective regions.

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