Twitter unveils @Anywhere platform during dull SXSW keynote

Twitter co-founder Evan Williams used his keynote speech at SXSW Interactive to demonstrate how the micro-blogging platform will integrate more easily with third-party web sites.

Twitter co-founder Evan Williams used his keynote speech at SXSW Interactive to demonstrate how the micro-blogging platform will integrate more easily with third-party web sites.

A key benefit to Twitter users is the ability to follow people directly from Web sites they visit. Web site owners will see additional tweets about their content, said Williams, adding that the inclusion of Twitters' full stream of public content on Google, Bing, and Yahoo has allowed users to find relevant information more easily.

There are 50 million tweets a day, Williams told a packed auditorium in the Austin Convention Center. You may see 100 of them. But are they 100 that will really help you out?

Using a short video to demonstrate a new platform dubbed @anywhere, Williams said launch partners will include The New York Time, Amazon, Salesforce, eBay, the Huffington Post, Meebo, Yahoo, Advertising Age, and Digg.

Among the features is the generation of a hover box that appears when visitors to an @anywhere partner sites and mouses over a bold-faced company name or the byline of an author. With one click, and without leaving the partner Web site, users can add that individual or organization to their Twitter followers list, said Williams.

The SXSW session used a slow-moving interview format, with no input from Twitter users or audience members, resulting in a steady stream of people exiting the auditorium as well as online complaints from Twitter users.

A sampling:                                                                                                                                     

@omarg: <Jack Palance voice> "How dry would you like that keynote? REEEAAL dry?"

@MattSummers Half expecting the moderator to ask @ev his favorite color

@jackiehuba: Just heard sirens outside. Too late to resuscitate this keynote

@daniel7720this has fail whale written all over it

Dave Armon is VP of strategic accounts at Context Optional.

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