Sard Verbinnen aids Tommy Hilfiger acquisition

NEW YORK: Sard Verbinnen & Co. is aiding with communications surrounding Phillips-Van Heusen's (PVH) $3 billion deal to acquire the Amsterdam-based Tommy Hilfiger Group from Apax Partners.

NEW YORK: Sard Verbinnen & Co. is aiding with communications surrounding Phillips-Van Heusen's (PVH) $3 billion deal to acquire the Amsterdam-based Tommy Hilfiger Group from Apax Partners. The agency is working on global media relations, IR, and employee relations for PVH, said Dan Gagnier, MD at Sard Verbinnen. 

Brunswick Group, Tommy Hilfiger's corporate agency on retainer, is also assisting with the communications in London and New York, Brunswick partner Cindy Leggett-Flynn told PRWeek

"We have been working on preparation for the transaction and deal-related communications elements, as well as media," she said. The brand and its management team will remain intact, she added.

This acquisition ranks as the seventh-largest textile deal on record globally, MarketWatch reported, according to research firm Dealogic.

A press release announcing the transaction on March 15 noted the combination will be "a global business with combined revenue of approximately $4.6 billion." 

Apax also issued a press release listing Kekst and Company as the agency contact. The firm has not yet responded to confirm the relationship. Tommy Hilfiger's US press contact, SVP of communications Marybeth Schmitt, also did not return a call for comment.

PVH brands include Van Heusen, Calvin Klein, Izod, Arrow, Bass, and G.H. Bass & Co.

*Correction: This story initially stated that the brand's management team would remain intact, at least through the close of the deal, which is anticipated for the second quarter. It will, however, remain intact after the closing.  

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