Found Animals Foundation uses webcast to reach pet owners

LOS ANGELES: Animal welfare nonprofit Found Animals Foundation is launching a daily webcast called "PawdCast," as it looks to increase adoptions and serve as a resource for pet owners.

LOS ANGELES: Animal welfare nonprofit Found Animals Foundation is launching a daily webcast called "PawdCast," as it looks to increase adoptions and serve as a resource for pet owners.

The initiative is backed by grassroots and social media outreach, along with traditional media relations, said Aimee Gilbreath, executive director of Found Animals.

"One of the biggest issues that shelters have is getting people to see the animals," she said, noting that the webcast was inspired by the popular Shiba Inu puppy cam.

The organization began testing its webcasts last year, but will launch a new ongoing version starting March 24. The PawdCast will be broadcast from trailers at the Southeast Area Animal Control Authority in Downey, CA, and will be on the organization's Web site every weekday at 4 pm PT.

"With the relaunch, we're really pursuing both the grassroots, the social media, the fan base that we built up previously, as well as more traditional outlets," Gilbreath said.

Found Animals is on Facebook and Twitter, and is also reaching out to news outlets like The Huffington Post, pet publications such as People Pets, and morning shows in the Los Angeles area. In addition, the webcast will include care tips for pet owners.

"The idea for our organization overall is that we want to be a resource for pet owners and provide them with that useful information they need," Gilbreath added. "There will be a lot of synergy between what you find on our Web site, what you find on our social media platforms, and what we're featuring on the PawdCast."

Found Animals, which is working with Los Angeles-based Fresh PR, is targeting a local audience in the Los Angeles area. It also is reach out to a national and international audience with the PawdCast to remind out-of-town fans that they can help at local animal shelters.

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