Kraft Foods is offering its apologies for going back on its promise to keep Cadbury's Somerdale factory open, following the food giant's acquisition of the British candy maker in January. EVP Marc Firestone said Kraft was "truly sorry," during questioning from members of parliament in London on Tuesday.
He went on to pledge that Kraft would not close any other British factories over the next two years, noting that the decision had damaged Kraft's reputation in the UK. The company had previously vowed to keep the Somerdale factory open, despite the fact that Cadbury had already begun proceedings to close the place down.
From the UK's The Independent:
In a heated session with MPs, [Firestone] claimed that after the takeover had been sealed in January, Kraft had days later found out that the equipment required for manufacturing at Somerdale had already been installed in Poland. "Tens of millions of dollars of new equipment were going into the factory during our takeover bid. We had no way of knowing," said Mr Firestone. But at least one MP laughed at his version of events and cried "nonsense."