FEMA issues RFP for flood program

WASHINGTON: The Federal Emergency Management Agency (FEMA) issued a solicitation for a firm to provide PR, marketing, and advertising in support of the agency's National Flood Insurance Program, according to a federal filing.

WASHINGTON: The Federal Emergency Management Agency (FEMA) issued a solicitation for PR, marketing, and advertising support for the agency's National Flood Insurance Program, according to a federal filing. The goal is to raise awareness of the program and increase sales of insurance policies by 5% annually. Tasks include marketing strategy and analysis, advertising, Web development, events, media, insurance agency, and stakeholder relations.

The deadline for responses is April 15, and interested vendors include Hager Sharp, Fenton Communications, and Airfoil PR.

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