Apple scrambles as iPad debut nears

As the April 3 release date for the Apple iPad nears, the company is scrambling for more content deals to go with the device, the Wall Street Journal reported.

As the April 3 release date for the Apple iPad nears, the company is scrambling for more content deals to go with the device, reports The Wall Street Journal .

Apple's original plan to focus on newspaper and other printed content outlets has taken a back seat as the company focuses on "negotiating with media companies for a price cut on TV shows that people can download onto the device," says the WSJ.

But nailing down the content has proven difficult as some potential collaborators weigh the advantages of working with Apple against the potential threats to their current sources of revenue, these people add.

An Apple spokeswoman declined to comment.

The last-minute discussions show the complexities that Apple and Chief Executive Steve Jobs are facing in creating a networked multimedia device, which has pushed the company to pare back some of its initial intentions for the iPad's release.

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