Marrakech hires BPCM for US tourism effort

NEW YORK: The Moroccan National Tourist Office hired BPCM to promote the city of Marrakech in North America.

NEW YORK: The Moroccan National Tourist Office hired BPCM to promote the city of Marrakech in North America. The city launched a global PR campaign, dubbed "Red By Marrakech," in seven countries throughout 2010. BPCM New York will handle the North American PR operations, including press trips, content distribution, and optimizing Marrakech's presence in social media.

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