The White House is preparing a PR campaign to change the public's opinion of the healthcare reform bill, following this weekend's vote of approval in the House of Representatives, according to The Washington Post.
The paper says the campaign will include three phrases: the immediate aftermath, the seven months leading up to the November midterm elections, and the years that follow. In addition, President Barack Obama will be visiting cities to address criticism while talking points are being prepared for policymakers to take home during Easter vacation.
The Christian Science Monitor notes, "Outside groups will also get into the act in a big way, explaining to the public what the plan will do and helping to ensure that people who will now qualify for subsidies to purchase insurance or enrollment in Medicaid take up that option."
According to reports, the pharmaceutical industry, which publicly supported reform early in the debate and brokered a deal with the White House to communicate in support of reform, is the industry that "came out the best," an analyst told The Wall Street Journal.