Andrew Rosen named Bank of the West CMO

SAN FRANCISCO: Bank of the West named Andrew Rosen CMO, reporting to chairman and CEO Michael Shepherd.

SAN FRANCISCO: Bank of the West named Andrew Rosen CMO, reporting to chairman and CEO Michael Shepherd. In his new position, Rosen will lead all branding, marketing, and advertising efforts for the California-based bank.

Previously, Rosen was CMO for Central Pacific Bank in Hawaii, and was CMO for Regions Financial in Birmingham, AL prior to that.

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