Coca-Cola shuffles execs in North America

ATLANTA: Coca-Cola promoted CMO Katie Bayne to president and GM of sparkling beverages in North America and named Beatriz Perez, SVP of integrated marketing, as her replacement.

ATLANTA: Coca-Cola promoted CMO Katie Bayne to president and GM of sparkling beverages in North America and named Beatriz Perez, SVP of integrated marketing, as her replacement. Hendrik Steckhan, president and GM of sparkling beverages in North America, will now lead Coca-Cola's operations in Germany, his native country. The organizational changes are effective April 1.

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