TEMPE, AZ: The WP Carey School of Business (WPC) at Arizona State University issued an RFP for PR services. The RFP is in addition to RFPs for search engine marketing, and media buying and planning.
The PR firm will be tasked with raising national and international visibility for WPC, enhancing its reputation, building the brand among faculty and administrators at other business schools, and increasing applications. The deadline for submissions is March 24. The contract will run through June 2011 with four one-year renewal options.