On Monday, The New York Times opened a new daily video newsfeed that broadcasts its Page One meetings. The daily "TimesCast" features section editors discussing the day's top stories, and editors interviewing journalists on their news gathering process.
Could this help put a more friendly face on the daily paper? Or is it risky to open up normally internal meetings to the public? As a journalist, I was interested in seeing the daily meeting, but the interviews with reporters seemed a bit stiff. Then again, I know it isn't easy for trained print journalists to switch gears to broadcast.
FedEx is the first advertising sponsor for the new video, which the Times is pitching as a new opportunity for advertisers, as well as a way to engage readers more intimately with the Times' brand and the people that are a part of the paper.
The daily video will be accessible by the homepage each day, as well as on its mobile site, the company said. Watch the inaugral video below.