HHS taps Ketchum for health IT campaign

WASHINGTON: The Department of Health and Human Services (HHS) selected Ketchum to develop a $25 million campaign that will educate the public about personal health information and health technology, according to a federal filing.

WASHINGTON: The Department of Health and Human Services (HHS) selected Ketchum to develop a $25 million campaign that will educate the public about personal health information and health technology, according to a federal filing.

It is a Recovery Act contract.

The two-year campaign, which fulfills the Health Information Technology for Economic and Clinical Health (HITECH) Act mandate, targets consumers, patients, and healthcare providers through paid and earned media and grassroots.

The firm is tasked with strategy and messaging, partnerships, grassroots, Web support; and earned and paid media. Other firms cited as interested vendors included Young & Rubicam, Spectrum, Hill & Knowlton, Fenton Communications, and Widmeyer Communications.

HHS announced the contract March 24. The filing said that contract award dollar amount should not exceed $25 million.

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