AHRQ to hire PR firm

ROCKVILLE, MD: The Agency for Healthcare Research and Quality (AHRQ) plans to hire a firm to create a "publicity center" for comparative effectiveness reports and materials, according to a federal filing. It is a Recovery Act contract.

ROCKVILLE, MD: The Agency for Healthcare Research and Quality (AHRQ) plans to hire a firm to create a "publicity center" for comparative effectiveness reports and materials, according to a federal filing. It is a Recovery Act contract.

Tasks will include media outreach, social marketing, and partnership development, as well as an overall effort to brand the program and raise awareness about AHRQ with healthcare providers and consumers. The three-year contract is expected to be awarded in September 2010.

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