Disney will launch a new women's Web site this spring with Desperate Housewives' actress Teri Hatcher as the face of it. The new channel produced by DisneyFamily.com purports to be a "Chick's Guide to Life," and looks to expand the entertainment company's reach with women.
Called GetHatched.com, it will include articles, blogs, expert advice, and an original video series staring Hatcher. It will take a humorous look at providing solutions to women's busy lives. Hatcher is a single mom and author, in addition to being an actress.
“The site will offer a place for women to be entertained, connect with others who face the same daily challenges and become inspired along the way,” stated Emily Smith, VP of Disney Online Mom and Family Portfolio.
The Disney Online Mom and Disney Family portfolio already includes sites such as Kaboose.com, FamilyFun.com and BabyZone.com.