Edelman taps Matt Wolfrom for financial practice

NEW YORK: Edelman hired Matt Wolfrom as director of financial communications where he will lead the practice from the firm's New York office.

NEW YORK: Edelman hired Matt Wolfrom as director of financial communications where he will lead the practice from the firm's New York office. Wolfrom joins the agency from Cohn & Wolfe where he was EVP and the North American corporate practice lead working on clients like ADP, Allianz, and Paul Capital Partners. Wolfrom began his PR career more than a decade ago at Edelman as an AE. He later worked on the in-house side, helping guide communications during the 1999 merger of Internet companies @HomeNetwork and Excite Inc.

Wolfrom steps into a position left vacant by Richard Meyers who departed Edelman two months ago to join electronic marketplace Liquidnet as head of communications.

A representative from C&W said the agency is expecting to fill the North America corporate leadership position soon. Agency veteran Geoff Beattie continues to oversee C&W's global corporate practice.

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