BOSTON: Cone has named Bill Fleishman as president. In this role, Fleishman will be responsible for all agency account service disciplines, in addition to serving as a strategic adviser and counselor for key agency clients.
Fleishman joined the agency in 2000 to lead the brand marketing discipline, the agency's marketing PR practice. In 2006, Fleishman was given the additional title of MD, working with the discipline heads of cause branding, CSR, and crisis prevention and management. He also launched Cone's creative and new media service areas.
As president, all discipline heads will report directly to Fleishman. He will work in collaboration with the executive leadership team to set strategy and vision, and identify new product and service offerings. Fleishman will continue to head the brand marketing discipline, as well as the creative and new media service areas.